Importance of Perfect Shots for Branding

by Delwar Hussain / Last Update: September 16, 2023 Importance of Perfect Shots for Branding

There is a saying that “Everything is designed, few things are designed well” by Brain Reed. This simple quotes perfectly suits today’s technology and its uses. Marketing and shopping become easier just because of revolutionary changes in technology. Technology becomes parts of our everyday life and we cannot deny that innovation and technology both are interrelated to each other. Through innovation e-commerce easily provides freedom of choice at the touch of fingerprints. Even our regular usable stuffs, groceries, medicines can be ordered through online. An incredible volume of product images being clicked, swiped, compared by consumers at any time, and most importantly at any corner of the world. Competition becomes tougher than ever.

What Retailers Should Do

 

That is why e-commerce retailers have to be skillfully conscious to get maximum control for their business. To attract the eye and most importantly most importantly, to win those customers hearts, brands and retailers must present higher quality of photos but in faster mood. This faster mood is too at a far bigger volume than ever before. While purchasing any products, it’s natural that customers demand shots from different angles so that they can be more clarify regards buying decision. Does not matter which types of products retailers are offering or selling like – clothes, electronics, different automobile parts, jewelry, footwear, home appliances, groceries, processed food items, etc. for above all products image editing, retouching, color correction and shaping in the e-commerce site is most important and at same time crucial for your successful business.

Photo retouching is not a new concept. It exists from the beginning of as long as photography itself. The difference between now and then is – previously, the correction take place on the negative directly, whereas now it take place on computer. Photographers and professional image editors, if necessary would to make shots more real, even scrape their film with knives, draw on top of it and stack multiple negative together to develop a single print for that desired shot. It is obvious that now magic can take place easily wherever you want with help of Photoshop, professional, and skillful hands with a mixture of proper sense of aesthetics.

What Professionals Says

Professionals are saying that quality images on your e-commerce site can easily bring 95 percent more visitors, leads, hits, and even spellbind your customers. It is also assumed that most customers acquaintance a brand with mental image rather by their name. Additional research says that long before customers imagine the brand name or products, most customers recognize a product based on specific and clear cut mental image of that product. Whenever customer tries to imaging the product, a selective image immediately snaps up in his/her mind. Creating an individual image of the e-commerce item is the first and most important step in modern marketing approach. The foremost goal of product photography is smartly replace and filtering the mental image of the product that already take place in customer’s mind.

It is obvious that if you want to promote or sell your product, you must need well designed and natural photos. There can be various problem regards photos like – not suited background, not properly angled, not proper contrasting of color, unattractive position, and others faults which can easily be fixed by using different techniques and make the product image more attractive. Through photo retouching tools helps it is possible to eliminate major defectiveness like – color matching, scar or tattoo removal or specific marks removal, whitening, resizing, proper visibility through background, and etc. from any image.

If you are thinking about investing in an expert image editing firms for your company, then professional image editing and retouching service providers is best option for you because they will work in such a way that will bring advantage to your brand and also can work alongside with your marketing staff to enhance the brand image. You can easily assure better and classy image association with your brand by proper heightened and attractive digital photos of your product.

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Article by
Delwar Hussain
Image Processing Expert, Photography Enthusiast, Blogger, COO at Cutting Edger

Over 18 years of experience in Graphic Design, Image Editing, 3D Modeling/Rendering and Digital Products, I have got opportunity to work with different local and multi-national companies, among of them GraphicPeople, Modern Herbal Group and British Broad Casting (BBC) can be highlighted. During my career I have worked with Coca-Cola, Turkish Airlines, Singapore British American Tobacco, Dell, Pfizer Pharmaceuticals, Indeed.com, International Hotel Group (IHG), Santander Bank, Quad Inc. Adidas, Nike, Dove etc. Having 18 years of experience and being a Co-Founder and COO of Cutting Edger is providing Post Production Image Editing, 3D Modeling and Rendering, Desktop Publishing and Digital Products like Web Design and Development, Software Development, etc.

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